Adobe Acquires Demdex

January 19, 2011, 10:49 AM

http://eon.businesswire.com/news/eon/2011011800719...

SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired privately held Demdex, a leading data management platform company. The global online advertising spend is a large and growing market and is projected to reach $109 billion in 2013* as online advertising becomes an increasingly strategic part of the marketing mix. Online audience optimization is a critical factor for advertisers and publishers to maximize their online ad...

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