Barry Litwin, CEO of Adorama, comments, “We are pleased to invest in our loyal customer

The newly revamped Adorama Learning Center (ALC), which hosts content ranging from

educational to editorial to breaking news, is now organized into three distinct sections:

“Gear,” “How To,” and “Features,” covering video, audio, tech and accessories. The

platform’s new “Trending” section keeps viewers in step with the latest new product

announcements, industry happenings and reactions.

Known for its celebrity contributors and inspiring stories, the ALC will continue to feature

exclusive interviews with top photographers, social media influencers, musicians and

cinematographers. It will also continue to offer its informative product reviews and helpful

buying guides, one of the industry’s best resources for shoppers looking to make the best

purchasing decisions on photo, video, audio and consumer electronics gear.

Leveraging state-of- the-art video streaming concepts used by vendors such as Netflix and HBO GO, the new AdoramaTV platform offers the most seamless VOD viewing experience possible. AdoramaTV videos, which were previously available through YouTube only, are now organized by series and host, making it incredibly easy to find content and keep up with one’s favorite photography and video expert or AdoramaOriginal series.

Top photo and video experts covering every inch of the industry contribute valuable tips,

tricks and gear reviews. AdoramaTV fan favorite hosts and shows include:

- “Two Minute Tips with David Bergman”; Mondays at 11am

- “Breathe Your Passion with Vanessa Joy”; Wednesdays at 10am

- “The Breakdown with Miguel Quiles”; Thursdays at 10:30am

video and audio communities,” comments Lev Peker, chief marketing officer at Adorama. “It

We don’t try to convince readers of anything at the Adorama Learning Center; we show them

what’s possible using the latest and best gear. ALC is a free virtual portal for photographers

and videographers – an editorial resource to discover breathtaking photography, hands-on

reviews, and easy-to- follow expert tutorials. Find it on ALC first and explore our exclusive

content from some of the most sought-after and respected professionals in the industry,

including icon Joe McNally, and photographer power couple Amy & Jordan Demos. 

With over 40 million views since debuting on YouTube in 2010, AdoramaTV is the preeminent source for videos related to the photography, film and music community. Of course we have new product releases and gear reviews, but what sets AdoramaTV apart is how we connect with our viewers to deliver engaging content, which includes our flagship AdoramaOriginal series “Through The Lens”; “Breathe Your Passion with Vanessa Joy”; “2-Minute Tips with David Bergman”; and “Exploring Photography with Mark Wallace.”

Adorama is more than a camera store – it’s one of the world’s largest photography, video,

audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and

consumer electronics. Adorama’s vast product offerings encompass home entertainment,

mobile computing, and professional video and audio, while its services include an in-house

photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production

studios, broadcasting and post houses, and recording artists through Adorama Pro; pro

equipment rental at Adorama Rental Company; and the award-winning Adorama Learning

Center, which offers free creative education in online channels such as the popular Adorama

TV.



Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of

the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer

of the NY Giants.

Visit ADORAMA at www.adorama.com.

Anya Nelson

Zazil Media Group

(e) anya@zazilmediagroup.com

(p) 617.817.6559

(skype) anya.oskolkova