Avid announces FCP cross-grade, other stuff at NAB

April 11, 2011, 12:00 PM

http://provideocoalition.com/index.php/ssimmons/st...

Avid held their press event on Sunday evening of NAB at the beautiful Aria hotel. The stage was decked out in Avid purple and we heard from several Avid executives including CEO Gary Greenfield. While there were not many big announcements that really fit into the world we cover here at the Editblog they did announce a limited time cross-grade promotion to move from Final Cut Pro to Media Composer.

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