Avid doubles down

March 18, 2013, 10:42 AM

http://www.hdvideopro.com/post-production/desktop-...

At NAB 2012, I had an opportunity to speak with (former) Avid CEO Gary Greenfield. When Greenfield arrived at Avid in December 2005, he found a mishmash of products like Pinnacle Studio and Softimage|XSI. I was curious to find out what his long-range plans were, particularly with regard to consumer-editing products. "We're definitely streamlining our business to focus on professional editors doing feature films, episodic television, sports and long-form documentaries," said Greenfield, implying