BBC’s switch to Premiere

September 10, 2010, 11:47 AM

http://thefinalrewrite.net/2010/09/09/bbcs-switch-...

I know I haven’t been in the post-production realm as long as others have but this is a huge deal, correct? I’m going to be frank here and probably piss-off a lot of Adobe loyalists, but I’ve never taken Premiere seriously. I’ve always considered it a joke. While I was a freshman in film school (2005) and one of the students was complaining about Avid being confusing, my Editing 101 professor literally laughed when the student mentioned Premiere.

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