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To The Aotg.com Community,

It is with a heavy heart that we announce we will no longer be updating Aotg.com. Back in 2007, when we started, there was a lack of access to information about film, television, and commercial editing. We wanted to fix that by creating a central location for content about editing to be stored.

Since then, we've watched the amount of content about editing on the internet grow exponentially. We've also watched social media tools come and go with that growth. Does anyone remember Google Wave!? These social media tools changed how people access and search for media and information. People tend to turn to Facebook, Youtube, Twitter, and Instagram for their news and information, and those are all great tools to promote your sites, but as a site that aggregates links to other sites for users, it just doesn't work for us.

We will keep the site live but archive the ability to add links and comments. We will keep our database live with the links for those who desire to use it to search for editing information and research.

Our podcast, The Cutting Room, will move over to the Filmmakeru.com website and will continue to be a place for interviews with editors and other film professionals.

Everyone who worked for Aotg.com loved what we created and are proud that we could help so many editors find content that spoke to them.

I look forward to seeing everyone at the various post events worldwide in the coming years!

Yours truly,
Gordon Burkell
Aotg.com Founder

Editor Adam Pertofsky on Cutting First “Got Milk

February 7, 2013, 07:41 PM

http://www.studiodaily.com/2013/02/editor-adam-per...

Super Bowl ads may be best known for peddling chips, beer and body parts, but that didn't stop America's Milk Processors, purveyors of the long-running "Got Milk?" campaign from giving it their best shot. Peter Berg (Friday Night Lights, Battleship) directed Dwayne "The Rock" Johnson on a wild goose chase in search of a gallon of milk for his daughter and her sleep-over friends. Conceived and produced through Deutsch, the ad was cut by Rock Paper Scissors editor Adam Pertofsky.

Best 5 Books on Marketing For The Digital Creative

February 7, 2013, 10:43 AM

http://jonnyelwyn.co.uk/business-2/best-5-books-on...

Here are my top 5 books on marketing for the digital creative. Hopefully these recommendations should inspire you to sell your talents well and grow your creative business. Hopefully keep you educated and entertained for a few good hours too!

#marketing#books#recommendations#reviews#grow your business
4K Has More Challenges Than Cost

February 6, 2013, 03:45 PM

http://news.doddleme.com/equipment/4k-has-more-cha...

In the music world, unless they have “golden ears,” most people can’t really tell the difference between so called “lossless” quality and your garden variety MP3. 4K has a similar challenge, in that most viewers won’t see the difference between 1080p and Ultra HD (UHD), unless they have a screen so large that they’d have to mortgage the house to afford. That’s the result of a recent study of viewers comparing both formats. And it could be a more difficult issue to deal with than ...

Apple declined to comment on France Systèmes clai

February 6, 2013, 02:48 PM

http://arstechnica.com/apple/2013/02/reseller-clai...

Apple declined to comment on France Systèmes claims, instead pointing to Cook's previous comments that a new model would come "later" in the year.

Nice Shoes Colorist Chris Ryan on “Asad”

February 6, 2013, 11:58 AM

http://www.studiodaily.com/2013/02/nice-shoes-colo...

For writer/director Bryan Buckley, it was time to do something different. A commercial director and co-founder of the production company Hungry Man, Buckley has put Martin Scorsese and Suri together in the back of cab for Apple, Ellen DeGeneres together with a motley crew of wild and barnyard animals for American Express, and some 40 spots into that precious airtime during the Super Bowl. But his latest work, "Asad," a narrative short film about the struggles of a young Somali refugee...

#color#colour#colorist#chris ryan#asad
SAGE Cape Town 2012 events review

February 6, 2013, 08:20 AM

http://www.editorsguildsa.org/news/sage-cape-town-...

Better late than never! SAGE Cape Town is proud to present a look back at the events of 2012. We look forward to bringing you many more great events in 2013.

Review: Avid Media Composer 6.5

February 5, 2013, 06:13 PM

http://www.postmagazine.com/Publications/Post-Maga...

Post Magazine Review of Avid's latest Media Composer NLE by Brady Betzel @allbetzroff

#avid#media composer#nle#post#postchat
Editing 'Pi' was no piece of cake

February 5, 2013, 03:18 PM

http://www.variety.com/article/VR1118065624/

"Life of Pi," Ang Lee's film about a boy adrift at sea with a hungry tiger, isn't a virtual production like "Avatar," but its 3D footage and CG animation and environments posed challenges for film editor Tim Squyres.

Over 6 Hours of Free Colour Grading & VFX Training

February 5, 2013, 11:22 AM

http://jonnyelwyn.co.uk/cool-videos-films-projects...

If you want over 6 hours of free training on professional color grading and compositing techniques and generally how to make the most Assimilate Scratch’s finishing capabilities then these tutorials from Mike Burton and cmiVFX will do just the trick.

#finishing#compositing#assimilate scratch#colour grading tutorials#cmivfx

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