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Color film was built for white people

September 19, 2015, 06:28 AM

http://www.vox.com/2015/9/18/9348821/photography-r...

For decades, the color film available to consumers was built for white people. The chemicals coating the film simply weren't adequate to capture a diversity of darker skin tones. And the photo labs established in the 1940s and 50s even used an image of a white woman, called a Shirley card, to calibrate the colors for printing...

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