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DAM in Broadcast and Post Production

November 29, 2012, 10:14 PM

http://library.creativecow.net/salazar_ryan/Digita...

One of the least considered functions at many studios is Digital Asset Management (DAM). More attention needs to be spent on this mostly under-used asset. Many files are created and then unceremoniously dumped into outer space, never to be seen again. However, it doesn't have to be that way; once created, digital assets become a goldmine that just keep giving.

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