Fremont, CA - October 17, 2016 - Blackmagic Design today announced that URSA Mini 4.6K EF was used to shoot the music video for “Lights Down Low” by MAX. Blackmagic Design Video Assist 4K was used for 4K monitoring and recording on the intensely packed two day shoot, while DaVinci Resolve Studio was used for color grading the video.

 

MAX collaborated with production company and full service music management label Crush Music on “Lights Down Low” to create a music video emblematic of MAX’s personal experience behind the song, telling a love story over the better part of a lifetime. “We wanted to show what it would be like to be a fly on the wall,” explains Jade Ehlers, creative director at Crush Music. “It’s a one shot video that we shot with just one camera mounted directly above the room, and you watch MAX experience various relationships. The music video depicts what one’s life might look like if they lived in one apartment their whole life. And when it came down to choosing a camera, the Blackmagic URSA Mini 4.6K was ideal for the shoot.”

 

With just 15 feet between the floor and the ceiling, Crush was challenged with capturing the full scope of the studio built bedroom, complete with fake windows and artificial lighting. They paired a Sigma 8mm super wide angle lens with the URSA Mini 4.6K to account for the lack of distance between the camera and subject. “We wanted to be sure we had a lens that would give us a wide enough angle to capture the whole room, and the Sigma 8mm worked perfectly with the URSA Mini, which gives us as full frame as we can get.”

 

Because the video for “Lights Down Low” is shot entirely from the ceiling looking down on the room, the production crew had to mount the URSA Mini 4.6K camera above the set using C-clamps and a dolly. Once the camera was set in place and the shoot began, it was imperative that the camera was not moved, so as not to compromise the steady shot, not to mention the camera was far out of reach from the ground. To work around the physical limitations, Crush hooked up the Blackmagic Video Assist 4K to the URSA Mini 4.6K, which enabled them to manage all camera operations as well as to frame and focus their shot perfectly.

 

“Everything came out great, we were really stoked on it. Being able to shoot RAW, which gave us tons of information to use in post, and capture 4K was super important for us to be able to deliver an amazing looking music video for MAX,” says Ehlers. “Even before we went into grading with DaVinci Resolve Studio, when we just had the base color, I could already tell the color was going to be amazing.”

 

“The video for MAX’s ‘Lights Down Low’ was a unique concept because there was so much we had to do in regards to getting the camera just right, and in most music videos you can just shoot something and then scale different angles. This one was more complex in trying to find something that worked perfectly. Luckily, the Blackmagic URSA Mini 4.6K and Video Assist 4K did just that.”

 

Press Photography

Product photos of Blackmagic URSA Mini 4.6K, Video Assist 4K, DaVinci Resolve Studio and all other Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

 

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.