Element Post Production Scales Business

March 14, 2018, 08:14 AM

https://www.aotg.com/element-post-production-scales-business/

Basingstoke, UK — March 14, 2018 - EditShare^® a technology leader in intelligent shared storage and media management solutions, has today announced that Dublin-based post production facility, Element, has implemented an XStream EFS 300 single-node scale out storage server, Ark archiving solution, Flow media asset management and and AirFlow for remote collaboration applications in order to better manage the growing business workload. The integrated EditShare solutions provide a scalable single namespace tiered storage environment with integrated asset management which enables automation of key processes that help Element meet increases their higher volume of media work.

Faced with a surge in content following a new nature-based project with power house production company and creative studio, Blink Productions, Element looked to upgrade its infrastructure to support and better manage the massive pool of assets. “The nature of a wildlife series is that we’re going to be working with a massive amount of footage. As an international production house, we faced two main concerns. One was how do we house all the footage, and two how do we efficiently share and exchange the footage as we are editing content here in-house and they are shooting all over the world. EditShare was the answer to those concerns,” says Diarmuid Kelly, head of post production, Element. The new documentary style series features different creatures and their respective habitats from all over the world. Working on a series such as this presents its own unique challenges in terms of storage space, supported formats and aptly storing assets to easily locate expert opinion commentary on such varied and unique niche subject matter.

Needing more than just straight storage, Element implemented EditShare to manage assets en mass, connecting potential collaborators and contributors from around the world. Kelly continues, “Obviously, there are quite a lot of different systems out there. What really caught our eye with EditShare was the Airflow system- the benefits were huge for us. It allowed people anywhere with a standard Internet connection to browse footage securely and actually start putting in markers and comments, and that metadata would then be instantly available to our editors and loggers in our office. This was critical for us as we needed to have off site experts on animal behavior weigh in on certain aspects of wildlife nature.”

Production teams use AirFlow to upload rushes, which are automatically ingested via Flow to the EditShare XStream EFS system, then transcoded to the required post production format. With each new batch of rushes that comes in, Element leverages Flow, to selectively move footage off the EFS 300 system onto Ark and then retrieve it when needed. “Providing an integrated approach for post production agencies ensures that the clients needs are thought of every step of the way, from remote logging, tagging, intelligent shared storage right through to archiving,” says James Richings, Managing Director, EMEA, EditShare.

Diarmuid concludes, “The reason we chose EditShare was it was the added bonuses that we get for it at a competitive price point. For the same amount of storage as a competing system, we also got AirFlow and Flow media asset management. EditShare solutions have allowed Element Post to take on jobs in a cost effective and reliable manner that we would have once considered too unruly to manage.”

About EditShare XStream EFS Platform

The premium XStream EFS storage platform is a powerful distributed scale-out file system combined with a highly resilient architecture, specifically developed for media intensive workflows. It’s designed from the ground up to support large-scale workgroups requiring high-bandwidth, high-volume media ingest, transcoding, online collaborative editing and multiplatform distribution of HD, 2K, 4K and beyond. Whether a one-node or multi-node system, every XStream EFS model can easily be expanded to increase capacity and bandwidth. For ease of use and administration, all XStream EFS systems present a single namespace, regardless of the system size. And unlike many SAN storage solutions, the performance of XStream EFS does not decrease as storage use increases. Its continual optimal performance and outstanding reliability are backed by EditShare Swiftread technology

For more information, please visit editshare.com/products/xstream.

About EditShare

EditShare is a technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV, and film industries. Our ground-breaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and Lightworks – the world’s first 3-platform (Windows/OS X/Linux) professional non-linear video editing application.

©2018 EditShare LLC. All rights reserved. EditShare^® 

Dublin-based post production and trailer house drives booming business on EditShare’s Flow, and AirFlow media asset management, XStream EFS 300 shared storage, and Ark archiving solutions