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FCPX is as important to Apple as MC is to Avid!

November 13, 2013, 02:28 PM

http://www.philiphodgetts.com/2013/11/final-cut-pr...

Many people “worry” that Apple will abandon their professional applications (Final Cut Pro X, Aperture and Logic Pro X) because they don’t make much money for the company. Ironically, the same argument can be made about Media Composer: it is not core to the company’s primary business . In reality it’s more likely that Avid would abandon (or sell) Media Composer than Apple is to get out of the professional creative tools market.

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