MPC NY Delivers VFX for Hard-Hitting ‘Boxer’ S

June 13, 2016, 06:40 PM

http://www.awn.com/news/mpc-ny-delivers-vfx-hard-h...

NEW YORK – MPC New York provided a dramatic visual effects boost for a new ad for the healthcare provider Novant Health. The spot, created by BBDO Atlanta and produced by Knucklehead, shows a woman in the fight of her life, only problem is, her opponent is invisible. Titled “Boxing,” the spot is a visual allegory depicting a woman’s battle against cancer.

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