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No Time To Waste!

January 31, 2013, 08:31 PM

http://magazine.creativecow.net/article/no-time-to...

Shortland Street is a show that's difficult to put into perspective for anyone outside of New Zealand. It airs five nights a week in prime time on the country's most watched channel, TV 2, and has an immense social influence: something like 95% of people over 14 have watched the show at some point, and it regularly achieves a 50 share. The show's reach is unmatched.

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