Owning the Franchise
December 13, 2013, 05:24 AM
http://animationguildblog.blogspot.ca/2013/12/owni...
... “Turbo FAST” and the DWA shows that follow have been designed to serve as a marketing template on how to build a franchise. A hit show will help sell more mobile games, toys and other merchandise — all of which can lead to the greenlight of a film sequel. While the $135 million-budgeted “Turbo” earned only $82 million Stateside and $282 million worldwide, DWA CEO Jeffrey Katzenberg says the film is profitable for the company when toy sales and homevideo results are factored in.
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