4 Ways Video Is Fundamentally Changing

December 31, 2010, 10:26 AM

http://provideocoalition.com/index.php/cmg_blogs/s...

If you’re interested in the business of video beyond just shooting and editing it, you might enjoy reading Shishir Mehrotra of Google’s recent article over on ClickZ. He notes "In my position at YouTube, I’ve observed this market over the last few years, and have taken note of the ways in which it is fundamentally changing." His four main macro-changes are:

Storytelling

December 30, 2010, 03:26 PM

http://www.joyoffilmediting.com/?p=3314

Editors are often called story tellers and the last re-writers on the show. This struck me anew as I have been putting together a picture album of my new house for my parents. I won’t always be there to tell them about each photo so reflexively I began arranging the photos as if a phantom narrator was talking about each one. Putting together an album or a slide show or a PowerPoint is telling...

Important Message about ScriptSync

December 30, 2010, 11:38 AM

http://community.avid.com/blogs/avid/archive/2010/...

As the product manager for Media Composer, I wanted to take a minute to share some thoughts on version 5 that just began shipping yesterday. We’re really excited about this version, and personally, I’m really proud of the steps our team has taken to incorporate new features that so many users have requested. Some customers, however, have raised a concern around a change we made to the availability of ScriptSync – which lets users phonetically index text and dialog and then "sync" source cl...

Ten Editing "Must Own's" of 2010

December 30, 2010, 10:45 AM

http://provideocoalition.com/index.php/editingpost...

Book Review: 'Avid Agility'

December 30, 2010, 10:43 AM

http://www.postmagazine.com/Publications/Post-Maga...

I haven't met Steven Cohen, but after reading his book, Avid Agility ($36.88), I feel like I have. Cohen was a pioneer in nonlinear editing, cutting the first studio feature to use Avid (Lost in Yonkers). He's taught at the AFI, was publisher of the Editor's Guild magazine and co-founded the Avid Editor's Advisory Committee. And, now, he's published the most ambitious and comprehensive book on Avid Media Composer I've read. (Avid should include this with every Composer system sold).

Useful Tools For Post- Part 1

December 29, 2010, 11:13 AM

http://cutlertv.wordpress.com/2010/12/29/useful-to...

In the spirit of christmas I thought I’d share some of the useful tools I use every day to help me as I edit. Some of these are real lifesavers and can help you stay organized and efficient, reclaiming you loads of time and allowing you to focus on the creative edit without getting bogged down too much in the essential under the hood legwork.

BandPro Celebrates 25th Open House Grading

December 29, 2010, 09:55 AM

http://www.studiodaily.com/blog/?p=5064

As we await the very near turn into 2011 I think it’s fair to say that 2010 saw a surge of interest in color grading and color correction. Apple’s introduction of the Color application into the Final Cut Studio suite ignited this interest years ago and the popularity of DSLR cameras has made a lot of people realize just how much a nice correction/grade can make your project look. 2010 saw the introduction of DaVinci Resolve for Mac, as well as an amazing software...

Clients don't understand Container Formats

December 29, 2010, 09:53 AM

http://imnotbruce.blogspot.com/2010/12/clients-don...

Once again a client asked me for "an avi" of a video. Avi was introduced in 1992 or so by Microsoft and has really been a positive and exciting boon to the pirated movie industry ever since. Aside from that it continues to cause headaches for "video people" and fellow "creatives" like myself.

Is Apple Ceding the High-End Video Editing Market?

December 28, 2010, 07:53 PM

http://ezinearticles.com/?Digital-Video-Editing-Ne...

Steve Jobs e-mail reassurances notwithstanding, this is a question that's getting asked a lot in editing suites these days, especially those with large Final Cut Pro/Final Cut Studio installations. While users of other software; Adobe CS Suites including Premiere and After Effects, Avid's Media Composer, Sony Vegas and Square Box Systems CatDV just to name a few, get new features and powerful upgrades, Final Cut Pro editors are stuck waiting on the sidelines. The fact is Final Cut Pro hasn't...

WHO AM I? YOUR CREATIVE VISION.

December 28, 2010, 01:22 PM

http://www.elskid.com/blog/who-am-i-your-creative-...

Happy Christmas everyone. I’ve been distinctly absent from the pages of the blog over the Christmas period and I think that’s absolutely correct. Holidays are called holidays for a reason, no good moaning about having no time off because you were blogging or tweeting over the Christmas period! As creatives this period is particularly important because it’s that old thing of new year’s resolutions, recharging your batteries creatively, doing something different, catching up on movies etc.