June 19, 2019, 08:08 AM
https://www.aotg.com/pond5-announces-collection-of-royalty-free-video/
New York City, NY – June 19,
2019 – Pond5, the world’s largest
royalty-free video marketplace, today announced the launch of its
industry-disrupting, royalty-free Editorial collection, featuring timely
footage from the worlds of current events, sports, and entertainment, plus a
wealth of video from citizen journalists, who are able to capture unique
footage in the moment, as it unfolds.
Access to high-quality news footage
has traditionally been subjected to complicated licensing structures at high
prices. With this collection, Pond5 is reinventing an
industry largely known for a strict rights-managed approach. The new
royalty-free model for this content gives filmmakers and creators worldwide
access to a massive collection of premium news, celebrity, sports, and archival
footage with one simple license, at a fraction of the cost of traditional
licensing options — footage in the collection starts at $79 a clip.
“Historically, it’s been very
difficult for content creators to license quality, reliable news footage,†said
Pond5 CEO Jason Teichman. “Prices were often based on a litany of factors, such
as where you’re using the media, how you’re using it, and how many different
places you’re going to use it. That antiquated process needed to be reinvented,
and with the launch of our new royalty-free editorial marketplace, it all goes
away. Anyone can now license content under one license, for a reasonable
price.â€
To build the new collection, Pond5
has partnered with global news agency Reuters, one of the world’s most
respected editorial resources. As an undisputed leader in the industry, Reuters
is a natural fit to help launch the collection, which will be continuously
updated with their recent topical and newsworthy content.
Pauliina Hepola, Global Head of
Channel Partners, Reuters News Agency, said: “Reuters is committed to
delivering trusted, independent, and impartial news from around the world.
We’re excited to share this content with newsmakers and content creators in a
new way by partnering with Pond5.â€
Other partners include Cover Video,
which offers celebrity and entertainment video content, and Newsflare, known
for user-generated breaking news videos, with more partners to be announced in
the coming weeks. Through these partnerships, Pond5 is both expanding its
collection of valuable archival footage and presenting buyers with royalty-free
options for video relating to timely topics and current events, with thousands
of new clips added to the collection every day.
“To gain access to quality news
footage — a critical component of their content — producers have often had to
deal with complicated licensing restrictions and/or price points that force
them to figure out alternative solutions,†said John Ford, general manager of
NPACT, the trade association representing non-fiction production companies.
“Pond5’s new royalty-free editorial collection is a big benefit to production
companies and a great opportunity for our community.â€
Learn more about the new Pond5
Editorial collection and start exploring at http://pond5.com/editorial.
About Pond5
Pond5 is the world’s largest video
marketplace, providing the footage, inspiration, and resources today’s content
creators need to tell their stories in film, television, advertising, social
media, online video, and beyond. With more than 14 million video clips,
award-winning tools including patented Visual Search for video, and
integrations for all major video-editing software, Pond5 is the go-to video
marketplace for filmmakers, media organizations, and marketers worldwide.
Driven by its commitment to the creative community, Pond5 proudly provides a
platform where creativity can flourish and contributors can make a sustainable
living licensing their work to buyers around the world. All contributors
licensing their content on Pond5 receive an industry-leading revenue share.
Pond5 is a venture-backed company funded by Accel Partners and Stripes Group
with offices in New York, Dublin, Prague, London, and LA.
For more information, please visit https://www.pond5.com.
Press Contact:
Megan Linebarger
Zazil Media Group
(p) +1 (617) 480-3674
New collection launches with an industry-disrupting licensing model for news, celebrity, sports, and user-generated content from Reuters, Cover Video, Newsflare, and more
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