August 5, 2014, 03:24 PM
http://blogs.adobe.com/conversations/2014/08/selli...
Salespeople are experts at understanding the customer, building trust, and closing deals. But this time, you didn’t close the deal. Your competitor did. Why? In talking with our customers, we’ve learned that very often a deal is lost in its final stages. The customer has done their due diligence and is set to sign. Yet, that’s when mistakes can — and do — happen: Were you faxing pages or waiting overnight? Blurry piles of paper are so dated, and overnight delivery costs...
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