Shanghai Media Tech Outfits OB/EFP with Calrec

August 15, 2018, 06:24 AM

https://www.aotg.com/shanghai-media-tech-outfits-ob-efp-with-calrec/

HEBDEN BRIDGE, UK, AUGUST 15, 2018 — Calrec’s Artemis consoles are getting a workout in live sports this year in the wake of a deal with the China-based Shanghai Media Tech (SMT). SMT recently outfitted its HD9 OB van and Electronic Field Production (EFP) system with an Artemis Shine and Artemis Light audio console, respectively. Both the van and EFP system will be used for the 2018 Asian Games in Indonesia and the 2022 Winter Olympic Games in Beijing, China.

YuanYue, Supervisor of the Technical Department at SMT commented, “We’re increasingly expanding our capabilities for 3D/4K capture and production, visual creativity and product development — as evidenced by our newly upgraded OB van which is one of the first IP-based A/V broadcast systems in China. For this, we needed a console with rich IP protocol and interface support like the Artemis Shine. And for our EFP system, we needed a console natively designed to have a main and a sidecar surface, and the Artemis Light was the ideal fit.”

Prior to the purchase, SMT already had some experience with the Artemis console. YuHai, Chief Engineer of the Audio Department said it left a great impression with its user-friendly interface and its iPad app, as well as with its immersive monitoring function. Reviewing the market more closely, SMT made its decision on the Artemis when it became aware of the console’s enormous routing and processing capabilities and that it integrates flawlessly with other vendors’ IP products.

The installation was handled by Calrec’s official Chinese distributor Rightway Audio Consultants for SMT, part of the Shanghai Media Group (SMG). As a longstanding provider of equipment and solutions to the broadcast market, the company’s core business covers television program broadcast, pre-production, post-packaging, transmission, station network operation and more.

“We’re so delighted that Shanghai Media Tech is using our Artemis consoles for two very prominent sports events. This project with them underscores the true benefits of the Artemis product line, which includes impressive routing and processing capacity along with a modular design that lets the I/O boxes be easily swapped out during a production. It’s this type of versatile combination that we want to continually offer our customers,” said Dave Letson, VP of Sales for Calrec.

About Calrec Audio Ltd.

Calrec Audio is exclusively dedicated to excellence in audio mixing for on-air and live production. A broadcast specialist for more than 50 years, Calrec has developed a range of digital consoles relied on by the world's most successful broadcasters. Increasingly. consoles are integral components on a facility-wide network, giving rise to adaptable workflows, shareable resources and the ability to be easily expanded. From the very beginning, Calrec has created innovative solutions that have allowed broadcasters to develop their working methods and get greater value from their equipment. For premium audio solutions, broadcasters put their trust in Calrec. More information is available at calrec.com.

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Calrec’s Artemis consoles are getting a workout in live sports this year in the wake of a deal with the China-based Shanghai Media Tech (SMT). SMT recently outfitted its HD9 OB van and Electronic Field Production (EFP) system with an Artemis Shine and Artemis Light audio console, respectively. Both the van and EFP system will be used for the 2018 Asian Games in Indonesia and the 2022 Winter Olympic Games in Beijing, China.