Sigma Gears Up for Imaging USA 2019

January 15, 2019, 10:14 AM

https://www.aotg.com/sigma-gears-up-for-imaging-usa-2019/

Atlanta, GA – January 15, 2019 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, will showcase its full line of professional Global Vision and Cine lenses as well as the company’s Quattro cameras and digital imaging accessories at the 2019 Imaging USA Expo, hosted by Professional Photographers of America (PPA), at the Georgia World Congress Center in Atlanta, GA from January 20-22, 2019. The longest-running conference and expo for working photographers, Imaging USA attendees will have the opportunity to experience the latest Sigma gear in booth 1613, including the highly anticipated Sigma 70-200mm F2.8 DG OS HSM Sports—the new flagship large-aperture telephoto zoom lens that meets the most stringent needs of professional photographers. 

Sigma Pros and technical representatives will be available to discuss their technique, gear choices and business growth strategies in between informative and interactive presentations. Michael Anthony, a multi-award-winning portrait and wedding photographer based in Los Angeles, CA, will reveal his secrets on how to tell a unique story of a couple’s most special day through stunning photography; Judy Host, a successful commercial photographer with studios in Northern California and Atlanta, GA, will focus on building trust between the photographer and their subject to create a one-of-a-kind portrait that reflects their personality; Jim Koepnick, a leading aviation photographer, will provide tips and tricks on how to best shoot moving objects; and Sigma’s Marc Farb and Aaron Norberg will speak about concert and sports photography and the company’s proprietary USB Dock program, offering lens calibration and customization, respectively. For more details: https://blog.sigmaphoto.com/event/imaging-usa-2019/. 

In addition to gear demonstrations and educational sessions, Imaging USA attendees are invited to stop by the Sigma booth and have their badges scanned for a chance to win a Sigma Art lens! Winner will be notified to collect the prize. 

Gear Highlights in Sigma Booth at Imaging USA 2019

Sigma 28mm F1.4 DG HSM Art

The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts for $1,399.00, this lens is a great contender for street photography, as well as shooting landscapes and night skies. 

Sigma 40mm F1.4 DG HSM Art

The 40mm F1.4 DG HSM Art is Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. This lens effectively arranges three FLD (“F” Low Dispersion) glass elements and three SLD (Special Low Dispersion) glass elements to correct axial chromatic aberration and magnification chromatic aberration. Designed for exceptional sharpness at maximum aperture, this lens excels at available light photography. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is available now for Sigma, Nikon, Canon and Sony E mount camera systems for $1,399.00. 

Sigma 56mm F1.4 DC DN Contemporary

This lens completes the Sigma large-aperture series of portable wide-angle, standard and telephoto prime lenses in Micro Four Thirds and Sony E mounts, including Sigma 16mm F1.4 DC DN Contemporary and 30mm F1.4 DC DN Contemporary. Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting. Compatible with the Sony E mount Fast Hybrid AF, it also achieves precise AF tracking. By using the face recognition or eye AF functions of the camera, focus will continuously be on the face or the eye even if the subject moves during the shoot. It’s available now for $479.00.   

Sigma 70-200mm F2.8 DG OS HSM Sports

One of the most anticipated lenses from the Sigma Global Vision line, the Sigma 70-200mm F2.8 DG OS HSM Sports is the new flagship large-aperture telephoto zoom lens that meets the most stringent needs of professional photographers. Robust yet lightweight, the lens’ magnesium body ensures high mobility and its dust- and splash-proof structure together with the water- and oil-repellent coating on the front element ensure safe use even in the most challenging shooting conditions. It also incorporates Intelligent OS with an acceleration sensor and the latest algorithm capable of panning in all directions. The lens’ optical design, incorporating 10 exclusive low-dispersion glass elements, allows for extremely high resolution from the center to the corners. By optimizing spherical aberration, a smooth and natural bokeh effect is achieved when using the Sigma 70-200mm F2.8 DG OS HSM Sports for portrait photography. The versatility of this lens is demonstrated in various customization options via an AF Function button either through the camera body or Sigma USB Dock. Completing Sigma’s F2.8 large-aperture zoom lens trio, including Sigma 14-24mm F2.8 DG HSM Art and 24-70mm F2.8 DG OS HSM Art, the 70-200mm F2.8 DG OS HSM Sports lens comes in Sigma, Canon and Nikon mounts and is available now for $1,499.00. 

Sigma 60-600mm F4.5-6.3 DG OS HSM Sports

The Sigma 60-600mm F4.5-6.3 DG OS HSM Sports is the world’s first 10x optical zoom telephoto lens with a tele end of 600mm. Incorporating 25 elements in 19 groups, excellent and consistent image quality can be achieved throughout the entire zoom range. This lens’ intelligent OS featuring the latest algorithm delivers an image stabilization effect of four stops. Its optical design ensures maximum correction of magnification chromatic aberration encountered in hyper-telephoto shooting. This offers both high resolution and consistent edge-to-edge performance throughout the entire zoom range. In addition, when shooting at the focal length of 200mm, the Sigma 60-600mm F4.5-6.3 DG OS HSM Sports can also be used for telephoto macro photography, with a maximum magnification ratio of 1:3.3, thanks to its high rendering performance. Its multi-material build, which incorporates magnesium among other components, ensures durability and enhances portability, allowing for comfortable handling of the 10x zoom lens. The zooming mechanism has been engineered to make both smooth rotation and push-pull zoom possible. Versatile and robust, the new Sigma hyper-telephoto zoom lens is available in Sigma, Canon and Nikon mounts now for $1,999.00.

About Sigma Corporation 

Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. 

In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.

Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.

For information about Sigma, please visit www.sigmaphoto.com or follow the company on Sigma Blog, Twitter, Instagram, and Facebook.

Latest in photo optics and interactive presentations await photographers in the Sigma booth