Smoke Advances DDB’s Creative Capabilities

October 25, 2013, 10:04 AM

http://www.content-technology.com/asiapacificnews/...

DDB New Zealand’s production team consists of producers and editors that predominately work on television and radio commercials. For video projects, its team found the workflow between multiple applications for editing, effects and colour proved difficult when frequent editorial changes had to be made. “We quite often are required to make editorial changes quickly and it became very difficult to work shot by shot,” said Steve Gulik, Senior Editor, DDB. “Performing the edits was messy and...