Stephen Garrett on crafting a winning trailer

February 19, 2013, 07:55 AM

http://filmmakermagazine.com/37093-first-impressio...

It’s only two minutes long. But it’s the way a film greets the world. For a self-distributor, it can mean getting 100,000 hits on YouTube within a week. For indie filmmakers trying to make an impression, it’s a chance to have their no-budget D.I.Y. movies stand shoulder-to-shoulder with The Hobbit and Avatar 2 on iTunes. And it has a long shelf life; years after a theatrical release is over, it will be one of the first things to pop up on a Google word search.