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The Colonie Cuts McDonald’s Spot, ‘My Place'

February 25, 2017, 10:00 AM

https://www.aotg.com/the-colonie-cuts-mcdonalds-spot-my-place/

Burrell Communications tapped the talents of The Colonie editor, Bob Ackerman, and STORY director, Blair Hayes, for its new McDonald’s spot, ‘My Place.’ The commercial integrates four vignettes that showcase McDonald’s as a place in the community where people feel connected, supported and at home.

The common theme that each vignette shares is that McDonald’s is more than just a place to eat – it’s a place that brings a community together. 

The agency's GCD, Rebecca Williams, kept the team on track and focused on the small details that made the spot engaging and memorable. Winston Cheung and Terrence Burrell were key in seamlessly integrating the scenarios into a cohesive story that unfolds during a single day. 

“Our consumer shows their love for McDonald’s with the nickname Mickey D’s. It was important to feel that familiarity throughout the spot,” said Williams. 

Once again, working with Burrell was a great experience,” says Ackerman. “They always seem to come up with thoughtful and interesting ways to construct a story,” adds Ackerman.  â€œI couldn’t hope to work with a more talented group than these three.”
    
Burrell Communications created a spot with a poignant message about McDonald's role in the neighborhood," adds Mary Caddy, The Colonie’s executive producer.  â€œThe level of trust our team has established with the agency over the years once again made being part of their collaborative creative process a great experience.”  

The Colonie’s senior designer, Lyndsay McCully, followed through with the agency’s design look. Graham Chapman was the assistant editor on the project, which was cut on the Avid, and Tom Dernulc finished the spot on Flame Premium.

For more information about The Colonie and its services contact executive producer Marry Caddy at 312-225-1234, or Sonia Blum or Hillary Herbst at Hilly Reps, 312.944.1100.

CREDITS:  CLIENT: McDonald’s
TITLE: ‘My Place’       
LENGTH: :30
TYPE: Broadcast Commercial

AGENCY: Burrell Communications / Chicago
CCO: Lewis Williams               
Executive Producer:  Shirley Portee
Producer: Debra Dale
              VP/GCD: Rebecca Williams
                 VP/ CD – Copywriter: Terrence Burrell
                 ACD - Art Director: Winston Cheung

PRODUCTION COMPANY: STORY / Chicago/ LA        
              Director:  Blair Hayes
              DP: John Pingay
              Producer: Marsie Wallach

EDITORIAL COMPANY: The Colonie / Chicago
                 Creative Editor: Bob Ackerman
                   Assistant Editor: Graham Chapman
                 Finishing: Tom Dernulc
                  Senior Designer: Lyndsay McCully
                    Executive Producer: Mary Caddy
    
COLOR CORRECTION/TELECINE COMPANY: Filmworkers Club / Chicago  
          Colorist: Michael Mazur 
     
AUDIO + SOUND DESIGN COMPANY: CRC / Chicago
          Mixer: Ian Scott

 MUSIC COMPANY: Yessian Music / Los Angeles
                Composer:  Michael Yessian
          

The Agency Teams Up with STORY Director Blair Hayes and The Colonie Editor Bob Ackerman for A Spot That Showcases a Series of Real-Life Scenarios To Deliver A Message About Community

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#editing#broadcast#commercials#motion design#the colonie#bob ackerman
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