'Anthem,' an emotional :60, touches on seminal moments in a couple’s life. It tells the story of a boy and girl who first meet at a football game, become high school and then college sweethearts, marry, have a child, and watch their daughter go off to college, leaving the empty-nesters to begin the next chapter of their lives.  Cut to a slow-paced version of the track, the story ends where it began, on the football field. The spot closes with the tagline, “Together let’s make healthy happen.” 

 

"‘Anthem’ was a lot of fun to edit,” says Pastorelle, who cut the spots on Adobe Premiere.  â€œWe played with a few different options for opens and endings before deciding to bookend the commercial with the couple back where they first met. We also explored different ways to use voiceover, ultimately discovering that the storytelling was more engaging with just the music and vocals.

                    

“Cutting a 60-second spot that spans 30-years required making some tough choices,” adds the editor. “One of the challenging aspects of the process was parting with some of director Paul Dektor’s beautiful scenes.”  

 The lively feel of the :30’s, ‘Cardio’ and ‘Tech’ are a departure from ‘Anthem’s’ touching story. Pastorelle wove together a variety of cheery, light-hearted scenes featuring diverse groups of people engaging in healthy everyday activities while singing along with upbeat versions of “C’mon, Get Healthy.” 

 

“Hearing so many different voices singing the lyrics really makes the spots feel very inclusive,” says the editor. “However, many of the actors’ vocalizations weren’t in sync with the soundtrack, which made cutting both ‘Cardio’ and ‘Tech’ pretty tricky.”  

 

Pastorelle worked with Assistant Editor Lindsey Fisher, reviewing the footage multiple times to find the scenes with performances that best matched the music and fit the sequencing.  After considerable tweaking, including ADR, they were able to align the vocals with the tracks seamlessly.