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UTOKA Creates Motion Design For GMC Campaign

January 14, 2018, 08:56 AM

https://www.aotg.com/utoka-creates-motion-design-for-gmc-campaign/

Charlie Erholm, UTÖKA's recently signed motion designer, recently lent her talents to a national GMC campaign. The package of commercials features live-action footage of the vehicles being put through their paces, as motion design elements, integrated into the footage, accentuate the state-of-the-art technology built into their range of features.



"For the GMC spots, I used Illustrator to design and create UI element and icons in the videos, and then animated them in After Effects," says Erholm.  "Mocha enabled me to get the motion tracking data from the footage of the cars so the graphics could be attached to selected images. Finally, everything was composited together and animated Adobe After Effects."
CREDITS:
Product: GMC
Title: 'GMC/Cabin Air Filter'
Type: National Campaign
Link: https://vimeo.com/249520734 

Agency: Epsilon /Atlanta
Production Company: Unity Works / Atlanta
Creative Agency: UTÖKA / Atlanta 
     Motion Designer: Charlie Erholm 
    CCO: Ed Dye


UTOKA motion designer lends talents to national GMC campaign

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#editing#cgi#broadcast#design#motion design#utoka#ed dye#charlie erholm#visual brand identities
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