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Utoka Designs Holiday Gift Inspired by New Brand

December 22, 2017, 08:26 AM

https://www.aotg.com/utoka-designs-holiday-gift-inspired-by-new-brand/

This year Utoka’s team of artists collaborated on the concept and production of a practical  gift inspired by the young creative agency’s clean, stylized branding – but with a well-designed, disruptive presentation that breaks through the clutter.

Taking their cues from the boutique’s signature branding, Utöka’s artists created a hybrid concept that combined both functionality and great design in a multi-purpose set of coasters that shares the team's favorite holiday recipes on the front, and a bold design inspired by Utoka’s geometric logo on the flip-side. Constructed out of high-count cotton paper, the coasters are packaged in a luxurious, high-quality gift box that dons the company’s foil embossed logo.

Utöka’s collective of designers, creative directors, illustrators and fabricators’ attention to detail ensured that the give-away reflected their personal aesthetic, as well as the creative agency’s signature style.

“We set out to create a memorable holiday gift that’s functional and fanciful, with a visually appealing design system that had a gravitational pull,” says Liz Guymon, VP of Business Development.  â€œThe hand-crafted box set is both a conversation piece, as well as a showcase for our staff’s favorite family dishes.”

Utöka is a Swedish word that means ‘to expand,’ which is the core tenet of the Atlanta-based creative agency's philosophy and embodies the passion for exploration that drives its multi-disciplines team.

About Utöka: 
Utöka is a design-driven creative agency tailored to the needs of today’s brands and advertising agencies.The strategic concepting and production boutique is home to a diverse team of artists that are skilled at creating a wide range of integrated deliverables. From stand-alone logos, packaging, print, visual effects, multi-media installations, signage, and collateral material, to broadcast and digital campaigns - Utöka is passionate about creating expandable, innovative visual systems that strengthen the connection between a brand’s culture and its target markets.

This year Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a well-designed, disruptive presentation that breaks through the clutter.

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#production#broadcast#design#holiday#utoka#ed dye#packaging#creative agency
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