March 31, 2011, 01:27 PM
http://blog.digitalcontentproducer.com/briefingroo...
In the same way that sports was the "killer app" that fueled early interest in HDTV, many sports networks such as ESPN 3D and Sky 3D are betting that live sports will drive the fledgling 3DTV medium. With many sports aficionados among the early adopters of 3DTV, broadcasters are hustling to produce as much live 3DTV sports as possible, and they need stereo 3D production tools that make the job faster, easier, and more cost-effective.
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