VR/AR Experts and Artists Head to the Desert

February 3, 2017, 11:33 AM

https://www.aotg.com/vr-ar-experts-and-artists-head-to-the-desert/

LOS ANGELES 31 January 2017 –– The day before the official start of the 2017 HPA Tech Retreat, on 20 February, the VR/AR community will come together at TR-X (Tech Retreat eXtra) for a full afternoon of engagement with the thought leaders, experts, and storytellers of Virtual and Augmented Reality. A second TR-X will focus on the latest developments in the ATSC. While the HPA Tech Retreat has long been recognized as an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business, TR-X offers that same pedigree in a smaller group with a single focus. The HPA Tech Retreat takes place in Indian Wells, California, near Palm Springs.

TR-X VR/AR is co-chaired by Lucas Wilson (Founder/Executive Producer, SuperSphereVR) and Marcie Jastrow (Senior Vice President, Immersive Media; Head, Technicolor Experience Center), who will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment and applications. Thought leaders and creative panelists will tackle crucial questions: What do you need to understand to enable VR in your environment? How do you adapt? What are the workflows? Storytellers, technologists, and industry leaders provide an overview of the technology and discuss how to harness emerging technologies in the service of the artistic vision. A series of diverse case studies and creative explorations – from NASA to the NFL – examine how to engage the audience.

TR-X, as well as the 2017 HPA Tech Retreat main program, brings together top industry experts for uniquely unbiased and authentic discussion, deliberation, and debate for key technologies and workflows. The TR-X program, along with the complete HPA Tech Retreat program, is available here. Additional sessions and speakers will be announced. (Please note the final schedule is subject to change.)

VR/AR Speakers and Panel Overview

Monday 20 February TR-X VR/AR Session

Co-Chairs Lucas Wilson (Founder/Executive Producer, SuperSphereVR) and Marcie Jastrow (SVP Immersive Media; Head, Technicolor Experience Center) will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment applications.

Opening and Introductions
Seth Hallen, HPA President

Technical Introduction: 360/VR/AR/MR
Lucas Wilson, Founder/Executive Producer, SuperSphereVR

Panel Discussion: The VR/AR Market
Marcie Jastrow, SVP Immersive Media; Head, Technicolor Experience Center
David Moretti, Director of Corporate Development, Jaunt
Catherine Day, Head of VR/AR, M ss ng P eces
Phil Lelyveld, VR/AR Initiative Program Lead, Entertainment Technology Center at USC

Acquisition Technology
Koji Gardiner, VP, Hardware, Jaunt

Live 360 Production Case Study
Andrew McGovern, VP of VR/AR Productions, Digital Domain

Live 360 Production Case Study
Michael Mansouri, Founder, Radiant Images

Interactive VR Production Case Study
Tim Dillon, Head of VR & Immersive Content, MPC Advertising USA

Immersive Audio Production Case Study
Kyle Schember, CEO, Subtractive

Panel Discussion: The Future
Alan Lasky, Director of Studio Product Development, 8i
Ben Grossmann, CEO, Magnopus
Scott Squires, CTO, Creative Director, Pixvana
Jen Dennis, EP of Branded Content, RSA
Moderator: Lucas Wilson, Founder-Executive Producer, SuperSphereVR

Panel Discussion: New Voices: Young Professionals in VR
Anne Jimkes, Sound Designer and Composer, Ecco VR
Jyotsna Kadimi, USC Graduate
Sho Schrock, Chapman University Student
Brian Handy, USC Student

TR-X also includes an ATSC 3.0 seminar, focusing on the next generation television broadcast standard, which is nearing completion and offers a wide range of new content delivery options to the TV production community. This session will explore the expanding possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.

Early registration is highly recommended for TR-X and the HPA Tech Retreat, which is a perennially sold-out event. For more information on event and sponsorship opportunities, contact sponsorships@hpaonline.com. For press registration, visit the HPA Tech Retreat registration, or contact ignite strategic communications for further information.

Sponsors of the HPA Tech Retreat include HPA Foundation members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; gold sponsors Aspera, Avid, Blackmagic Design, and SohoNet; bronze sponsor YouTube; brand sponsors AltSystems, Primary Data, and Spectra; and contributing sponsors Avarta and PixSpan.

The day before the official start of the 2017 HPA Tech Retreat, on 20 February, the VR/AR community will come together at TR-X (Tech Retreat eXtra) for a full afternoon of engagement with the thought leaders, experts, and storytellers of Virtual and Augmented Reality.

#hpa#virtual reality#augmented reality#hollywood professional asosciation#hpa tech retreat