Yankees Make an Unbeatable Marketing Play w/ Avid

April 21, 2011, 12:54 PM

http://www.avid.com/US/about-avid/customer-stories...

When the Yankees shoot a day in the life of Derek Jeter segment for Yankees On Demand, a weekly hour-long program of exclusive Yankees content, they rely on an end-to-end Avid workflow specifically constructed for sports marketers.

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