To The Aotg.com Community,

It is with a heavy heart that we announce we will no longer be updating Aotg.com. Back in 2007, when we started, there was a lack of access to information about film, television, and commercial editing. We wanted to fix that by creating a central location for content about editing to be stored.

Since then, we've watched the amount of content about editing on the internet grow exponentially. We've also watched social media tools come and go with that growth. Does anyone remember Google Wave!? These social media tools changed how people access and search for media and information. People tend to turn to Facebook, Youtube, Twitter, and Instagram for their news and information, and those are all great tools to promote your sites, but as a site that aggregates links to other sites for users, it just doesn't work for us.

We will keep the site live but archive the ability to add links and comments. We will keep our database live with the links for those who desire to use it to search for editing information and research.

Our podcast, The Cutting Room, will move over to the Filmmakeru.com website and will continue to be a place for interviews with editors and other film professionals.

Everyone who worked for Aotg.com loved what we created and are proud that we could help so many editors find content that spoke to them.

I look forward to seeing everyone at the various post events worldwide in the coming years!

Yours truly,
Gordon Burkell
Aotg.com Founder

McDonald’s '40000 Friends (Editor: Brian Sepanik

May 25, 2016, 02:31 PM

https://www.aotg.com/mcdonalds-40000-friends-editor-brian-sepanik/

The McDonald’s spot,‘40,000 Friends’ showcases Burrell’s deftness at creating documentary-style targeted ads, tapping iconic director, Bob Giraldi's talent. A previous McD spot called upon another lauded director, Joe Pytka, to craft its real-life inspired story. Driven by agency’s sharply contrasting concepts & the directors’ powerful cinematic storytelling styles - creative editor Bob Ackerman, of The Colonie, wove together a pair of spots with very approaches to delivering a share...

#mcdonalds#the colonie#brian sepanik#40000 friends#burrell#bob giraldi#lewis williams
Pocket Cinema Camera Used On McDonalds Ad Campaign

March 17, 2014, 04:43 PM

https://www.aotg.com/pocket-cinema-camera-used-on-mcdonalds-ad-campaign/

Fremont, CA - March 17, 2014 - Blackmagic Design today announced that the Pocket Cinema Camera was used to shoot the first person point of view footage for McDonalds’ recent “SuperGood” ad campaign produced by Stern Advertising. Joe Murray, of Los Angeles and Woodside, CA based production company Native Sons Films, was the director and cinematographer, and he used DaVinci Resolve 10 to transcode the Pocket Cinema Camera footage and to color correct the director’s version of the edit.

#blackmagic design#davinci resolve#pocket cinema camera#mcdonalds

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